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The Buzz
March 31, 2008
Buffalo, NY
News Release: Huff Realty Selects LeadTrax as its Lead Management Solution
Founded in 1975, Huff Realty has grown to more than 800 agents in 11 offices located
throughout the Greater Cincinnati region, including Southwestern Ohio, Northern Kentucky, and
Southeastern Indiana. Huff Realty is a member of HomeServices of America, the second largest
residential real estate brokerage firm in the United States. Read more ...
December 27, 2007
Buffalo, NY
News Release: Six Prominent Real Estate Firms Select LeadTrax as Their Lead Management Solution
Allen Tate Realtors (1,600 agents, located in the Carolinas), Dilbeck GMAC Real Estate (650 agents, located in California), Patterson-Schwartz Real Estate (350 agents, located in Delaware), Prudential Carolina (900 agents, located in South Carolina), Rose & Womble Realty Co. (600 agents, located in Virginia), and Watson Realty Corp. (2,000 agents, located in Florida) all signed with LeadTrax over the fall and currently are undergoing implementation on the web-based lead management system, said LanTrax founder and CEO Aaron Taylor.
"Our client base using LeadTrax has tripled since last year, and we have heeded the suggestions and feedback we have received from our clients to help improve our product," Taylor said. "We believe we have created a top-of-the-line solution designed to help real estate firms manage their Internet and Relocation leads and to improve their conversion rates."
Read more ...
January 31, 2007
Inman News: New age of online marketing and ROI.
The quality of online leads is only as good as the quality of the
response -- an agent may receive 1,000 leads but those leads
may amount to nothing if there aren't processes in place to
properly handle those consumers, said Aaron
Taylor, president and CEO for LanTrax, which provides
lead-management services to about 20 real estate companies
nationwide.
"Consumers are becoming less tolerant and less
patient. It's the one who gets back to them first who they're
going to engage. It's a tough problem for the agents to solve,"
Taylor said, and the key is connecting with consumers when
and how they want -- on their terms. Read more ...
January 29, 2007
Buffalo, NY
Buffalo News: Agents embrace tech tools to sell homes.
LeadTrax is designed to ensure that leads received via different Web sites don’t fall
through the cracks, and to ensure that agents follow through on contacts from potential customers, said Aaron
Taylor, LanTrax’s chief executive officer.
"It’s new for them." Taylor said. "It’s new that they’re being held to a higher level of accountability."
Even if a lead doesn’t turn into an active home buyer right away, the system keeps track of the person’s
information, he said. That provides continuity if the lead resurfaces a few months later. Taylor said LeadTrax is a way for brokers to follow up with prospective customers who start out using the Web
for research, then turn to an agent for help. Read more ...
December 21, 2006
Buffalo, NY
News Release: LanTrax, Inc. to Provide Lead Management Solution for John L. Scott Real Estate.
The Fourth Most Productive Regional Real Estate Company in the U.S., John L. Scott Real Estate, has signed a contract with LanTrax, Inc., to utilize LeadTrax, a web-based solution that manages multiple lead sources and streamlines the processes of lead reception, aggregation, qualification, incubation, distribution, tracking, and reporting, to collect, assign and track its online leads from its corporate Web site. Read more ...
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You can now sign up to attend our Annual LeadTrax Conference |
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Huff Realty Prepares to Roll Out LeadTrax Lead Management System |
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Six Prominent Real Estate Firms Select LeadTrax as Their Lead Management Solution |
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Lantrax, Inc.
1967 Wehrle Drive, Suite 2
Williamsville, NY 14221
Toll Free: 1.866.887.4905
Sales: 716.250.2778
Fax: 716.929.0001
sales@broker1suite.com |
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