News

For Immediate Release

October 6, 2004

Broker 1 Suite Launches The Real Estate Industry's First Lead Aggregation Tool Offering meets industry's need to manage multiple-source lead inundation

Buffalo, New York, October 6, 2004 - According to the National Association of Realtors between 55% - 70% of internet leads are never followed up on. Of the leads that are followed up on, over 87% of Real Estate Agents disengage with those customers after the transaction closes, removing that customer from the re-purchase cycle. On average, Real Estate Brokers and Agents receive leads from over 7 different lead-generation sources over numerous communication channels including internet, email, phone, fax, and are then manually managed. LeadTrax fuses the current fragmented-lead reception, assignment, and accountability processes.

Broker 1 Suite, powered by LanTrax, Inc, announced today the launch of its much anticipated lead aggregation tool, LeadTrax Version 2.0, developed on Microsoft's .NET platform. LeadTrax streamlines lead reception, qualification, distribution, tracking, and reporting processes specifically for the real estate industry. LeadTrax can receive leads from an unlimited number of sources and can assign those leads to multiple resources simultaneously.

LeadTrax can be seamlessly incorporated into current websites, email, or other lead-generation programs - therefore infrastructure or technology changes are unnecessary. LeadTrax's Internet-based platform gives companies without in-house IT staff or server infrastructure a significant competitive advantage in their markets and can be easily incorporated into their recruitment and retention strategies.

LeadTrax's dynamic login system allows all requested parties involved with a transaction to collaborate and work with the lead and each other inside of LeadTrax. This provides a single source for lead assignment, tracking, accountability, and reporting - regardless of where or how the lead was generated.

"LeadTrax will give Real Estate Companies the ability to quickly and easily respond in real-time to inquiries from prospects and is a major step in delivering a measurable solution that will connect the broker's support staff with their agents and their business partners." said Aaron Taylor, LanTrax CEO. "This will make it easier for Real Estate Companies of ALL sizes to create closer relationships with their agents, partners, and customers."

LeadTrax 2.0's single-interface system provides: o Aggregation of leads from multiple sources o Lead qualification tools & Call-Center integration o Lead-assignment to: o Agent / agent-teams o Relocation Department o Support Staff o Third-party business partners (mortgage, escrow, title, home inspector, etc.) o Real-time accountability tracking & Reporting

For information, visit www.Broker1Suite.com or phone 716.929.0000.

About Broker 1 Suite:

Broker 1 Suite provides technology specifically to the Real Estate Industry. Their suite of modular products & services can provide a complete solution for any size real estate brokerage. Their offering consists of Profit Power Back Office Management Software, LeadMaXX IDX Websites, Brokerage Intranets/Portals, email services, Lead Aggregation & Management, Do Not Call compliance, and technology consulting.

To find out more about LanTrax, Inc. visit www.LanTrax.com or contact pr@lantrax.com.
Phone: 716-929-0000