News
For Immediate Release
LanTrax to Market "Broker 1" For Its Complete Suite of Solutions
Williamsville, NY - December 11, 2003: Lantrax Inc, a provider of business process technology solutions for the Real Estate Industry, has announced the branding of all its technology offerings as the "Broker 1" Suite. Broker 1 represents a combination of integrated offerings from its own internal product set and its partner offerings. LanTrax, along with Canadian counterpart, Comput-A-Search, will market their solutions together under this new identity.
LanTrax has provided technology expertise to the Real Estate industry through its web services, hosting services, and through implementation, training, and support for Profit Power Back Office Solution. Profit Power is the industry leading financial software solution for brokers, developed by Comput-A-Search. LanTrax has since developed an ASP alternative called Profit Power Professional, which allows a broker to utilize much of the robust functionality of Profit Power without purchasing any software or hardware.
Other Broker 1 offerings include LeadMAXX, Agent Resource Center, Do-Not-Call Compliance, and the all new, LeadTrax Solution. LeadMAXX is the recognized leader for Brokers looking for the most powerful IDX/reciprocity solution for their website. The Agent Resource Center is the broker managed, web based productivity/marketing center for their agents. Do-Not-Compliance Solution addresses the new FTC Do-Not-Call provision of the Telemarketing Sales Rule.
LeadTrax, the most recent offering from LanTrax, is the new web based sales management process tool that tracks activity from lead capture to closed sale. LeadTrax will allow for different roles based, user functionalities. For example, a newly captured lead from LeadMAXX could be managed and tracked from a tele-representative to a lead assignor, and then down to the agent level. This expediting of new leads allows the broker to evaluate the lead process and incorporate appropriate activities for each role in the process in order for a successful transaction.
"Broker 1 ties all of the steps of the sales process together, empowering the broker to control and track the entire sales process", Said Brian LoPresto, Director of Business Development for LanTrax. "This will allow for effective evaluation of marketing, agent productivity, and managing the full financial transaction, all while maximizing the potential of every lead."
The Broker 1 name was chosen to exemplify the relationship between the comprehensive Solution Provider and the Real Estate Broker. The model illustrates the one source in which the Broker can look to for solutions that allow for renewed control over their business in a rapidly changing industry environment. "Broker 1 solutions allow the broker to answer to the needs of today's home buyers, while providing mechanisms for long term relationships with those consumers", Said Aaron Taylor, CEO of LanTrax.
About LanTrax, Inc.
LanTrax, Inc., based in Williamsville, NY is a diversified technology organization whose solutions are designed to improve process, communication, and profitability. Lantrax Real Estate offerings include Profit Power Enterprise, Profit Power Pro, and the Agent Resource Center. Lantrax clients include Realty USA, Coldwell Banker Bain, and Illustrated Properties.
To find out more about LanTrax, Inc. visit www.LanTrax.com or contact pr@lantrax.com.
Phone: 716-929-0000